It all started when…

Owner, Chris Popp, established Imagine Home Lending in Onalaska, Wisconsin. As a central Wisconsin native with close to two decades of experience in mortgage lending, he has a passion to provide guidance and expertise to home buyers in the community.

Imagine Home Lending is dedicated to serving our community by supporting clients through the entire loan process. Your mortgage lender is there to support you for 10, 15, or 30 years time, depending on your loan terms. It’s important to find a mortgage company that will always look out for your best interest and has the experience to facilitate a smooth home-buying process.

Why Choose Imagine Home Lending?

We're Local. We take customer care seriously here. Purchasing a home can be intimidating and overwhelming; our goal is to create peace of mind for you at every step. Unlike big banks, mortgage lending is all we do. Big-name banks typically offer a wide range of services to offer. Usually, those loan officers have bigger workloads than they can handle. In that scenario, the homebuyer can often feel like they’ve fallen through the cracks. We're devoted specialists in the lending industry, and make sure that you feel informed from the time you submit your application until closing day.

We Listen. Big banks have two answers: yes and no. Imagine Home lending will listen to your needs and evaluate your circumstances to find the loan that works best for you. We offer a variety of mortgage products to provide you with more options so that your dream home can become a reality. We can also connect you with trusted resources, like credit counseling, to help you achieve your home ownership goals.

We're Flexible. We understand that everyone's schedule varies. Sometimes coming in between office hours isn't possible unless you take a day off of work. We want you to save your paid time off. So, we're willing to meet you when and where it makes sense for you. If you can't come into the office during office hours, we're willing to work around it. We also offer a convenient online application, e-signing options, and document submission that can be done online as well.